Masherq Bank - Padel Campaign
Mashreq Bank came to us with a question, "How do we let people know we sponsor the most paddle related activities?"
The answer wasn't so obvious as most people like to adeptly point out. To get them to an answer that made sense, I had to research and strategize. From understanding the Clientele to the Brand and their Paddle initiatives. I coupled all the research together and came up with a strategy and content plan that plays on their tagline (Rise everday).
The campaign was simple to crack once I had 2 distinct understandings, both Padel & Mashreq were growing and they were both avenues that help empower people and nurture them.
So, with all the findings and a direction in mind, the tagline was made:
Raising Everyday Champions / نبني معاً ابطال الغد
alongside 4 content pillars to help push Mashreq up in the Padel space, as the first bank to help pioneer the sport in the region.
I've shared the 2 slides that I'm allowed to share below that show the end result of the thinking, the research and the strategy.
P.S. In this campaign, I worked as both the creative strategist and EN/AR copywriter.
